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LearnResearching CustomersHow to analyse competitors with LeadEdge™

How to analyse competitors with LeadEdge™

1

Go to LeadEdge™ in the sidebar

LeadEdge is available on Agency plans. Click it in the left sidebar to open the competitor intelligence dashboard.

2

Enter up to 3 competitor names

Type your competitors' business names or website URLs. You can also click Discover Competitors to let LeadEdge find your main rivals automatically.

3

Review the Battle Cards

Each competitor gets a Battle Card showing their strengths, weaknesses, pricing signals, and your winning angle when competing against them.

4

Use the intelligence in your pitch

When a prospect is also evaluating a competitor, reference the Battle Card to highlight your advantages and address likely objections before they arise.

5

Re-analyse as the market changes

Competitor positioning shifts over time. Re-run LeadEdge quarterly or whenever you notice increased competitive pressure in your market.

Note

Each LeadEdge analysis costs 20 credits. Results are saved for your workspace.

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